Jacob & Co. Returns the Victoria’s Secret Fantasy Bra After 8 Years With 4,410 Diamonds
The 2026 Victoria’s Secret Fantasy Bra, Set by Jacob & Co. With 1,373 Carats of Diamonds, What Sits at the Centre and How Many Hands Built It
The 2026 Victoria’s Secret Fantasy Bra was made by Jacob & Co. and carries 4,410 diamonds weighing 1,373.39 carats in total, set in 18k white and yellow gold. It is assembled from roughly 3,218 individually designed pieces by 15 artisans over more than 1,000 hours, and is valued at USD 50 million. Kylie Jenner wore it on the runway.

How the Diamonds on This Bra Break Down
Every line below comes from the specification released with the piece:
| Group of stones | How many | Total weight |
|---|---|---|
| All diamonds on the bra | 4,410 stones | 1,373.39 carats |
| Fancy Vivid Yellow centre stone | 1 stone | 75.54 carats |
| White diamonds flanking the centre | 2 stones | 11.85 carats |
| Large white diamonds | 91 stones | 405.06 carats |
The 91 large stones run from 5.01 to 18.59 carats, E to F in colour and VVS2 to VS1 in clarity
Source — Forbes
What Kind of Diamond Is the 75.54-Carat Centre Stone?
It is a radiant-cut fancy vivid yellow diamond, the most saturated grade on the GIA coloured-diamond scale, with 2 round white diamonds totalling 11.85 carats set on either side of it.
3,218 Pieces, 15 Artisans and More Than 1,000 Hours
Jacob & Co. states the bra is built from roughly 3,218 individually designed pieces, worked on by 15 artisans for more than 1,000 hours in total. Divided evenly that is about 67 hours each, or close to 3 full days per person without a break.
Do the 3,218 Pieces Include the Stones, or Only the Setting?
The figure counts individually designed components, not stones, because the bra carries 4,410 diamonds, which is 1,192 more than the number of pieces. Many of those components therefore hold more than 1 stone each.

Gone for 8 Years, Back on the Runway in 2026
The previous Fantasy Bra walked in 2018 and disappeared when the show itself went on hiatus. This return comes 8 years later, staged in Los Angeles on 18 October 2026.
Why the Return Drew More Attention Than the Show Itself
The Fantasy Bra has always been the brand’s marker for a given year. After several years away, a return carrying a USD 50 million figure made the single piece a bigger story than the collection that walked around it.
The Other 4,316 Stones Average About 0.20 Carats Each
Take out the 75.54-carat centre stone, the 11.85 carats flanking it and the 405.06 carats held by the 91 large stones, and 4,316 diamonds remain, weighing 880.94 carats between them. That averages about 0.20 carats a stone, the size used to pave a surface rather than to lead it.
Average calculated by the Tid Rhoo team from the published total weight and stone count, after removing the groups whose weights are listed separately.
What Does USD 50 Million Come To in Baht?
About THB 1.68 billion, at a rate near 33.6 baht to the dollar. The dollar figure is the one the brand published, while the baht figure is a currency conversion rather than a price set for sale in Thailand.

Most Valuable Ever Made Is the Brand’s Own Phrase
Jacob & Co. calls this the most valuable Fantasy Bra ever made, which is the house’s own wording rather than an outside ranking, and the specifications of earlier Fantasy Bras were never published in enough detail to line up against it row by row.
A Piece Measured in Components Rather Than Carats
What sets this apart from any other large jewellery piece is not the 1,373 carats but the decision to break the work into 3,218 pieces and rebuild it to curve with the body. · Read our 6 black Chanel bags and the Quiet Luxury list next, both pieces judged on assembly in the same way.
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